Strategic Marketing Agency Athens 2022

for sales increase and business development

A profitable Marketing Strategy is a systematic process of setting marketing data and knowledge to practical use. This means that our planning can be implemented in real life situations, be actually supported by corporations and reach specified objectives (KPIs). It’s not about nice theories and brilliant Excel sheets. It’s about reality.

This is the only way to drive sales increase and corporate growth, whether you are at the USA, India, Russia, Brazil, or in Greece.

ελληνικα

Outsource [or decentralise] your marketing to specialized experts

Connect with PENTAGON Strategic Marketing Agency in LinkedIn and Facebook for tips and practices to boost your sales and brand positioning.

Putting plan into action

Planning is based on experience, intuition and reasoning. Market research and data analysis are essential for efficient decision-making. It takes teamwork and creative thinking.

The implementation of proposed solutions and practices takes into account your resources and environment. We personally take care of the proper application and introduce innovative ways for overcoming obstacles.

Marketing should be embedded in a company's culture, defining the corporate values, goals, attitudes and practices. Let’s walk that way, for solid business development.

SERVICES - ​Pick any field of PENTAGON's expertise

Pick either a 3-months project, or few hours of professional counseling. Which service would match your needs?

Business Marketing Plan
for new business ventures / startups
Business model and Value Chain, Competition and Market Analysis, SWOT Analysis, PEST Analysis, Infrastructure, Value Proposition, Performance Analysis, KPIs, Competitive Advantage, Development Strategy, Market Segmentation and Customer Targeting, Products and Services Lineup, Price Elasticity Estimation, Pricing Strategy and Commercial Policy, Corporate Communication Directions, Objectives, Forecasting, Timing, Budgeting.

Communication and Promotion
for connecting and monetising [plan / implement]
Competition, Target Customers and Sales Channels, Brand Personality and Tone-of-Voice, Sales Argumentation, Messaging Pillars, Seasonality and Timing, Budgeted Communication Plan [Above-the-Line, Bellow-the-Line, Print, Digital, Events, Promos, Launching Campaigns, etc].

Marketing Outsourcing
for companies without in-house marketing department
Current Performance Analysis, KPIs, Market Analysis, Main Competitors, Ideal Customer Profile, Value Proposition, Competitive Advantage and Differentiators, Target Positioning, Company Personality, SMART Objectives, Action Plan, Products and Services Line-up, Ordering and Stock Keeping, Pricing, Distribution Channels, Procedures, Mystery Shopping, CRM Setup, Communication Directions, Company Presentation.

Sales Performance Optimisation
for business development and profitability enhancement
Performance Analysis, KPIs, Target Customer Profiling, Customer Segmentation ABC, Seasonality, Competitive Advantage, Sales Argumentation, Sales Kits and Presentation, Distribution Channels, Sales Procedure and Pipeline, Sales Leads Nurturing, Sales Cycle, Sales Targets, Sales Bonus System, Data Analysis, Reporting Setup, Promotional Activities, Merchandising Process, Store Layout, Launching Campaigns, SMART Objectives.

​Brand Strategy and Corporate Image Building
for brand awareness and development
Competition, Ideal Customer Profile, Differentiators, Values and Vision, Brand Mission and Promise, Target Positioning, Concept, Brand Personality and Styling, Tone-of-Voice, Brand Story and Messaging, Texts Writing, Company Profile, Brand Design and Identity [in collaboration with your chosen designers or our trusted advertising agency].

​Brand building requires our complementary service of Communication and Promotion Plan/Implementation.

Marketing Strategy Localisation
for foreign suppliers / entering to Greek market
Industry Study and Insights, Local Competitors and Audience Understanding, Targeted Customer Profiling and Buying Behaviour, Cultural Differences, Branding Finetuning, Systems and Processes Localisation, Messaging and Content Adapting, Texts Writing and Translating, Visual Design, Business Networking Suggestions.

Marketing Counseling
for some issues that can be addressed in a few hours via personal meetings or video-calls:

• Business Idea Evaluation
• Business Modeling for startups
• Business Naming
• SWOT Analysis
• Strategic Decision Making Sessions
• Competitive Advantage Development
• Sales Argumentation Optimisation
• Product Mix re-organisation
• Pricing Policy Decisions
• Corporate Communication and Brand Strategy Counseling

Some brands we've worked for

Boost your business with solid and flexible marketing

See HOW

REVIEWS

National Observatory of Athens [IAASARS-ReACT]
​"You helped us significantly in the preparation of the complex budgeting of 22 million Euros and the Sustainability Study for the PANGEA Project (PANhellenic GEophysical observatory of Antikythera), which is now approved and funded by the European Investment Bank."

Dr. Vassilis Amiridis
Research Manager
​

Cardio Act
​"Our biggest business difficulty in the beginning was how to put the idea into practice. You helped us with that. You understood our idea, developed it even more and made the business plan. Now, Cardioact is a reality. You are our trusted partner since 2018".

Dr. Georgios Trantalis
General Manager
​

Global Maritime Enterprises Ltd
"We collaborated with Constantinos to create the new presentation of our companies. He developed a useful tool for our sales promotion, through which our strong points are presented clearly."

Antonis Doukas
Managing Director

Pentagon Strategic Marketing Agency helps businesses grow, by providing dedicated consultants in Marketing Strategy and Corporate Communications.

WHY we do it
Because we feel proud of
making businesses more competitive
through flexible teamwork
by applying advanced international Marketing
carefully adjusted to local reality.