Planning and implementing
The 5 essentials of every marketing strategy
Environment - How we know where to go: Market analysis, suppliers, partners, competitors, products & services, customers targeting, behavior, values, technology, geography, distribution channels.
Differentiators - How we get there: Brand positioning, image, style, corporate values, reliability.
Vehicles - How we win: Internal development, skills, procedures, joint ventures, alliances, licensing & franchising, acquisitions.
Staging/Pacing - How we move: Speed of expansion, sequence of actions
Economics - How we monetise: SMART objectives, lower costs, pricing, profitability, budgeting.
Strategic Marketing Planning and Implementation
Becoming an extension of your team, together we form a community on a mission. We research, analyse, study and bring well documented solutions to your company.
Phases of our collaboration
Phase 1: We get the big picture.
We start with a pre-study of the situation, where we discuss your business, your problem, your competitors and other essential issues. It usually takes 2 or 3 meetings, where we get a clear idea of what the project would be.
Phase 2: We define the project and initiate
We specify our project and set goals, requirements, tasks, deliverables, time and money. We come to an agreement and proceed to the next steps.
Phase 3: We analyse the situation in depth
We dig deeper, to clarify where we are and where we are heading to. We conduct our study using in-depth interviews, marketing tools, intelligence from the field, hard data and ERP/CRM reports.
Phase 4: We propose specific solutions and you decide
Based on the findings of the previous phase, we plan strategy and practises to achieve the goals we have set. We present budgeted alternatives, discuss, evaluate, modify and finetune according to your decisions.
Phase 5: We implement
Puting plan into action day-by-day. We can be there, or curate your internal employees. Take your pick. Implementation is of the same importance as planning.
This is the efficient way of planning and implementing Marketing.