Planning and implementing
The 5 essentials of every solid marketing strategy
Environment - How we know where to go: Market analysis, suppliers, partners, competitors, products & services, customers targeting, behavior, values, technology, geography, distribution channels.
Differentiators - How we get there: Brand positioning, image, style, corporate values, reliability.
Vehicles - How we win: Internal development, skills, procedures, joint ventures, alliances, licensing & franchising, acquisitions.
Staging/Pacing - How we move: Speed of expansion, sequence of actions
Economics - How we monetise: SMART objectives, lower costs, pricing, profitability, budgeting.
Planning and implementation
We become an extension of your team and together we form a community on a mission. We use market research, SWOT analysis, customer profiling techniques and many other decision-making tools. Except from documenting our results, we also bring new ways and know-how to your company.
Phases of our collaboration
Phase 1: We get the big picture.
We start with a pre-study of the situation, where we discuss your business, your problem, your competitors and other essential issues. It usually takes 2 or 3 meetings. We discuss using examples and specific questions from our side. In this stage, we get a better idea of what the project would be and you find a great opportunity to rethink strategic aspects of your business.
Phase 2: We define the project and initiate
After the pre-study, we can efficiently specify our project and set goals, requirements, tasks, deliverables, time and money. We come to an agreement and proceed to the next steps.
Phase 3: We analyse the situation in depth
We dig deeper, to clarify where we are and where we are heading to. We conduct our study using in-depth interviews, marketing tools, intelligence from the field, hard data and ERP/CRM reports.
Depending on your needs and available time and budget, our tools could be: Value chain analysis, market research, portfolio analysis, positioning maps, SWOT analysis, market segmentation, customer profiling, competitors profiling, price elasticity modeling, etc. Not all of them, but some of them, for sure.
Phase 4: We propose specific solutions and you decide
Based on the findings of the situation analysis [previous phase], we plan strategy and practises to achieve the goals we have set. Within your budget! Creative thinking, experience, available skill-sets and resources advocate practical solutions and actions. We present budgeted alternatives, discuss, evaluate, modify, finetune and you decide the best of your preference.
Phase 5: We implement
Puting the plan into action day-by-day. We can be there personally, or we can curate/educate your internal employees on a weekly basis [or monthly]. Take your pick. Implementation is of the same importance as planning. We are there, hands on, in any case.
This is the efficient way of planning and implementing Marketing.